Adobe Marketo Measure (fka Bizible)

Highlights

• Automates the capture of every trackable online and offline touchpoint for every buyer, opportunity, and account.
• Provides powerful, easy-to-use AI and rules-based attribution modeling that reveals pipeline, revenue and ROMI impact.
• Gives you the freedom to use built-in dashboards or a range of reporting and analytics tools to help turn insights into action.

What Adobe Marketo Measure (fka Bizible) does

▶ OMNI-CHANNEL, EVERY-TOUCH TRACKING

Marketo Measure eliminates cumbersome campaign-based attribution processes by automating the capture of every trackable buyer touchpoint from both online and offline marketing channels and even, if you choose, sales activities.

▶ POWERFUL ATTRIBUTION MODELING

Marketo Measure leverages AI and rule-based methodologies for custom and pre-defined models. Tailored to answer a wide range of questions, they reflect your unique campaign, channel, and funnel taxonomy. Our modeling extends beyond campaigns to encompass channels and content, and transcends revenue to deliver insights on progression, pipeline creation, and marketing return on investment.

▶ FLEXIBLE REPORTING

Marketo Measure facilitates converting insights into actions with diverse reporting options. It houses role-specific dashboards and task-centric displays. If using Salesforce or Microsoft Dynamics CRM, Marketo Measure integrates custom objects for in-system reporting, backed with pre-set CRM report templates. Moreover, Marketo Measure Data Warehouse enables exploration of input and output data with any BI tool, accompanied by pre-configured BI report templates for PowerBI and Tableau.

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