DataGroomr Deduplication | Duplicate Management, Duplicate Check & Data Quality

Highlights

• REAL-TIME DUPLICATE CHECK
  Live Dedupe runs a duplicate check whenever users create or update Leads, Contacts and Accounts, and catches duplicates before they spread. Real-time duplicate management with no code to write.
• AI DEDUPLICATION
  Machine-learning duplicate detection finds the fuzzy matches that rule-based dedupe misses and learns from your merge decisions. Switch to classic matching rules when you need exact control over deduplication.
• MASS MERGE DUPLICATES
  Find and merge duplicates in bulk. Field-level merge rules pick the master record and keep the best value from every duplicate. Merge duplicate records across any object, and undo any merge.
• DUPLICATE CHECK ON IMPORT
  Screen CSV imports for duplicates before they reach Salesforce. Each row is matched against existing records, so you can update, merge or skip it and keep imports from hurting data quality.
• LEAD-TO-ACCOUNT MATCHING
  Match Leads to existing Accounts and Contacts, then convert or merge them in bulk, so sales never chases a lead that is already a customer.
• DATA CLEANSING & STANDARDIZATION
  Prebuilt data cleansing rules normalize phone numbers, states, countries and other fields. Consistent values make deduplication more accurate and give you reports and segments you can trust.
• AUTOMATED DATA QUALITY JOBS
  Schedule dedupe, merge and data cleansing jobs to run on their own. Dashboards show duplicates by object and track data quality over time.
• AGENTIC DATA QUALITY
  Ask the DataGroomr AI agent to find duplicates, explain matches and suggest merge rules, then approve each change before it runs. Agentforce and other AI agents can run a duplicate check and dedupe over MCP.
• VERIFICATION & ENRICHMENT
  Verify emails, phone numbers and addresses, and enrich records from multiple data providers. Every update is checked against existing records, so enrichment never creates new duplicates.

What DataGroomr Deduplication | Duplicate Management, Duplicate Check & Data Quality does

DataGroomr is AI deduplication and data quality for Salesforce. Find and merge duplicates in bulk, run a duplicate check on every new or imported record, and keep data cleansing running on a schedule. Machine learning does the matching, so dedupe works from day one without writing matching rules.

WHO USES DATAGROOMR

Salesforce admins, RevOps, Sales Ops and Marketing Ops teams responsible for duplicate management and data quality in Salesforce.

COMMON USE CASES

Dedupe Leads, Contacts, Accounts, Person Accounts and custom objects. Duplicate check on entry and on import. Find and merge duplicates before a migration, an M&A consolidation or an Agentforce rollout. Ongoing data cleansing and standardization.

BUSINESS IMPACT

One record per customer: accurate reports and forecasts, no reps working the same lead twice, and Salesforce data quality that AI agents can trust.

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